Marketing in the Hotel Industry

Author: Li Fuxue
Publisher:
Publish Date: 2003-07-01
Features: This book strives to clarify the fundamental theoretical framework of marketing, adhering to a traditional marketing theory structure. While aiming for accessibility, it provides relatively rigorous definitions of concepts. Additionally, under a fixed overall volume, it incorporates more practical knowledge. It is hoped that this book will contribute to the development of academic research and education in the field of Chinese tourism.