Modern enterprise management

Author: Li Xia
Publisher:
Publish Date: 2002-02-01
Features: The book primarily introduces the basic theories of modern enterprise management, corporate strategic management, decision-making techniques, human resource management, production and operation management, quality management, marketing, financial and cost management, economic benefit analysis, material management, and equipment. The main feature of the book is its in-depth yet easy-to-understand approach, comprehensive knowledge, and strong systematic structure. It is suitable for students of non-economic management majors in engineering colleges and universities, as well as for training and reference use by management personnel at all levels in enterprises.