Natural Capitalism

Author: Paul Hawken et al
Publisher:
Publish Date: 2000-07-01
Features: This book is an exemplary work on economic innovation. Three leading industrial visionaries elucidate how the world stands at the brink of a new industrial revolution. This revolution is expected to transform our fundamental perceptions of business and recognize its role in shaping our future. Drawing on the logic of sound economics, intelligent technology, and the best contemporary design, the book offers an industry strategy that is both profitable and essential. Companies implementing this strategy will not only lead in addressing some of the significant economic and social challenges we face but also achieve decisive competitive advantages by valuably utilizing resources, capital, and human capital.