Design

Author: Yang Shuntai, Tan Xiaowen ()
Publisher:
Publish Date: 2001-10-20
Features: Everything unnatural within human vision is intentionally created by humans based on their needs, driven by their preferences and dislikes. The conscious creative activity that incorporates personal emotions into design is broadly defined as design. Design is essentially "expressing plans through symbols, which means representing the designer's intentions, concepts, and plans through visual graphics and symbols." The introduction of modern design theory in the 1980s had a profound impact on traditional Chinese design thinking. In the information age of the 21st century, it has grown increasingly important in the knowledge industry, closely connected with various fields and highly valued by modern people. This book aligns with the psychology and artistic cognitive patterns of teenagers, targeting the current examination scope of medium and higher-level art schools. It introduces the fundamental theories and methods of design in two-dimensional space in an easy-to-understand and relatively popular manner. Due to the authors' extensive practical experience in successful design, the illustrations are of high quality, and the guidance methods are scientific and practical. This book holds particularly significant practical value for students aspiring to major in design at art institutions. Everything unnatural within human vision is intentionally created by humans based on their needs, driven by their preferences and dislikes. The conscious creative activity that incorporates personal emotions into design is broadly defined as design. Design is essentially "expressing plans through symbols, which means representing the designer's intentions, concepts, and plans through visual graphics and symbols." The introduction of modern design theory in the 1980s had a profound impact on traditional Chinese design thinking. In the information age of the 21st century, it has grown increasingly important in the knowledge industry, closely connected with various fields and highly valued by modern people. This book aligns with the psychology and artistic cognitive patterns of teenagers, targeting the current examination scope of medium and higher-level art schools. It introduces the fundamental theories and methods of design in two-dimensional space in an easy-to-understand and relatively popular manner. Due to the authors' extensive practical experience in successful design, the illustrations are of high quality, and the guidance methods are scientific and practical. This book holds particularly significant practical value for students aspiring to major in design at art institutions.
About the Authors:
Yang Shuntai was born in Shanghai in 1947 and is a member of the China Artists Association. He graduated from the graduate program at the Shanghai University of Art and Design. Currently, he serves as the director of the Department of Art and Design and a professor at the School of Art and Design, Shanghai University of Science and Technology. He began publishing artistic works in 1965. In 1972, his tempera painting "Let Him Not Miss Class" was purchased and collected by former U.S. President Richard Nixon. In 1989, his comic strip "A Happy Day" was selected for the 7th National Fine Arts Exhibition. In 1991, his propaganda poster "Offering Love to You" won third prize in the 1991 National Propaganda Poster Exhibition. In 1993, a joint exhibition titled "Yang Shuntai Painting Exhibition" was held by the Jiefang Daily and the Shanghai People's Fine Arts Publishing House, with Chen Zhili attending. In 1993, he created the oil painting "Commemorating the 100th Anniversary of the Birth of Song Qingling," which was issued by the People's Republic of China Postal Service as a stamp, with General Secretary Jiang Zemin signing a personal signature on the first-day cover. In 1994, his watercolor "Surrounded" was selected for the 8th National Fine Arts Exhibition and won the Shanghai Excellence Award. In 1996, he designed the stamps and small sheet "Shanghai Pudong," issued by the People's Republic of China Postal Service and awarded the "Best Stamp of 1996." In February 1998, his watercolor "A Small Town in the Rain" was selected for the "Exhibition of Fine Watercolors by Contemporary Shanghai Artists" in Nagano, Japan. In 1999, he traveled to the United Kingdom to hold an exhibition and give lectures. In 1999, his watercolor "Spring" was selected for the 9th National Fine Arts Exhibition. In 2000, he was featured in the television special "Seeking the Musical Notes of Painting – Painter Yang Shuntai," produced by the Shanghai Xinhua News Agency. In 2000, he won a bronze medal at the 5th National Watercolor and Pastel Exhibition. In 2001, he traveled with a delegation of Shanghai artists to Russia and Egypt. In 2001, his historical oil painting "Sun Yat-sen Meeting Li Dazhao" was permanently collected by the Sun Yat-sen in Shanghai. Over the past decade, his works have been purchased and collected by collectors in the United States, the United Kingdom, France, Japan, Canada, as well as Hong Kong and Taiwan.
Tan Xiaowen was born in Jingdezhen, the porcelain capital of China, in 1967. She graduated from the Shanghai College of Light Industry in 1963 and from the Art Department of East China Normal University in 1998. She is a member of the China Industrial Design Association and the Shanghai Industrial Design Promotion Association. Currently, she serves as a teacher at the School of Art and Design, Shanghai University of Science and Technology, and has been engaged in graphic design for many years, with numerous works to her name.