The future of the enterprise

Author: Xin Ji
Publisher:
Publish Date: 2001-09-01
Features: In the next decade, the internet will change customer behavior. The impact of these changes is so profound that companies will have to focus more on customers and adjust their structures accordingly. In the face of rapidly changing new demands, even the quality-centric views held by experts may become less significant. The driving force behind all these business changes is the internet. It could be a nightmare or an excellent opportunity. The question is: how do you respond? You might dive headfirst into e-commerce with various online sales and marketing tools, or you could adopt a more comprehensive approach, starting with a renewed understanding of the internet itself. Which method do you think is more beneficial for your company in the long run?