UK IPA Advertising Training Course – The Best Guidance from the Advertising Industry Association: The Best Guidance from the Advertising Industry Association

Author: Leslie Bartfield
Publisher:
Publish Date: 2002-01-01
Features: This book was published in 1997 and achieved great success in both the UK and internationally. The new edition has been updated and expanded, adding new contributors and covering new topics. Leslie Bartfield is both a contributor and the convenor; looking at the list of contributors he has brought together is like reading a who's who in advertising and marketing: John Bart, Bartyf Henry, Professor Peter Doyle, Mike Sommer, Richard Hecht, Tim Broadbent, Tim Pale, and other contributors. This book covers both advertising theory and its practical guidance significance. Therefore, it will be highly valuable for those who use advertising to build brands, those who study advertising and its role, and those who persistently strive for excellence in advertising.