E-MAIL marketing

Author: Jin
Publisher:
Publication Date: 2001-09-01
Features: Compared to other marketing media, email marketing offers broader space, higher measurability, faster delivery, easier consumer feedback, and lower costs. Since 1998, email has surpassed postal mail in popularity, with a capacity seven times that of traditional mail. This book provides a detailed introduction on how to leverage this valuable tool to expand marketing opportunities and improve online relationships. Readers can create their own email marketing plan with step-by-step guidance tailored to their specific needs. The book includes new insights on newsletters, online broadcasts, signature documents, and newsletter promotions, reflecting all technological resources and new changes in publications.