Where does elegance come from: A dress code and etiquette tutorial by three US presidential etiquette consultants: A dress code and etiquette tutorial by three US presidential etiquette consultants

Author: William Souder
Publisher:
Publish Date: 2002-09-01
Features: In today's business world, companies worldwide spare no effort to promote their products through advertising and other means, aiming to capture consumers' attention and trust. The concept this book seeks to convey is that people are also products and need to be "packaged" to win others' attention, trust, and respect, as we live in an era where "impressions" determine the success of communication. Whether your attire is appropriate, whether your appearance aligns with your inner demeanor, not only affects your personal development but also relates to the expansion of your company's business. The three U.S. presidents' dress and etiquette consultants, along with the Marlboro brand's image ambassadors, share their personal experiences and years of research on etiquette to comprehensively teach you:
- The charm of packaging
- How to implement impression management through packaging
- How to shop for clothing
- Every detail of men's attire
- How to be a true successful man