Marketing Strategies in the Digital Age: Expanding E-commerce in Your Business Domain

Author: Daniel
Publisher:
Publish Date: 2004-05-01
Features: Provides a feasible operational process to help businesses expand efficient e-commerce, covering all stages of corporate strategic development from strategic analysis, change management, to strategic measurement and evaluation. Thinking determines vision, knowledge guides action. Digital Age Marketing Strategy offers a feasible operational process to help businesses expand efficient e-commerce, covering all stages of corporate strategic development from strategic analysis, change management, to strategic measurement and evaluation.