Creative Typography and Logo Design

Author: Wang Junqiang
Publisher:
Publish Date: 2004-05-01
Features: Creative fonts, as a part of visual information communication, play an increasingly important role in mass media, corporate identity, product packaging, window displays, and storefront design. In typography, sometimes fonts can be more impactful than graphics, and they themselves have become graphics. Today, designers are increasingly fond of using their own designed fonts to showcase their personality. The main works in this book focus on the expression of symbolism, highlighting commerciality and practicality; logo design, on the other hand, triumphs with concise geometric shapes, exuding a distinct sense of the era. Creative fonts, as a part of visual information communication, play an increasingly important role in mass media, corporate identity, product packaging, window displays, and storefront design. In typography, sometimes fonts can be more impactful than graphics, and they themselves have become graphics. Today, designers are increasingly fond of using their own designed fonts to showcase their personality. The main works in this book focus on the expression of symbolism, highlighting commerciality and practicality; logo design, on the other hand, triumphs with concise geometric shapes, exuding a distinct sense of the era.