The money of the customer is like rainwater

Author: Andrew Sobel
Publisher:
Publish Date: 2004-04-01
Features: Co-recommended by 20 world-class corporate CEOs and senior consulting experts. The money of customers is like rainwater. Customers' money will not fall from the sky; rain also requires "rainmakers" to summon winds and rains to become the life force supporting business operations. Without a doubt, customer loyalty has become the key to the survival and development of modern enterprises. However, most customer loyalty solutions popular in the market are superficial, overly hollow, and provide no valuable insights for marketers. To break this situation, super consultant Andrew Sobel and his project team spent six years in-depth tracking and interviewing 50 large companies, 1,000 marketing experts, and tens of thousands of consumers, identifying the key factors for marketers to quickly win customer loyalty: Only by treating customers with the piety of a "rainmaker" can you "summon" a continuous flow of profits; shaping the correct code of conduct for treating customers; the 5 steps to develop new businesses with existing customers; the 6 elements of building harmonious interpersonal relationships with customers; 9 breakthrough strategies that set marketers apart; the art of handling customer relationships during turbulent times; and the ways to apply sales techniques to customer relationships. The Money of Customers is Like Rainwater is the "bible" for building customer loyalty, featuring compelling content, detailed insights, and thorough analysis. Anyone who wants to master the art of marketing and become a marketing expert will benefit greatly from this book! Many people know that customer loyalty has become the key to the survival and development of modern enterprises. However, most customer loyalty solutions popular in the market are superficial, overly hollow, and provide no valuable insights for marketers. To break this situation, customer loyalty master Andrew Sobel and his advisory team spent six years in-depth tracking and interviewing 50 large companies, 1,000+ marketing experts, and tens of thousands of consumers, uncovering the answers and secrets for marketers to quickly win customer loyalty: 1. Only by treating customers with the piety of a "rainmaker" can you "summon" a continuous flow of profits; 2. Forming the correct attitude toward treating customers; 3. Developing customer perspectives through intellectual research and development; 4. The 6 elements of building harmonious interpersonal relationships with customers; 5. 9 breakthrough strategies that set marketers apart; 6. The art of handling customer relationships during turbulent times; 7. The ways to apply sales techniques to customer relationships. The marketing methods introduced in this book have been adopted by many American companies, such as: Citigroup, Cox Communications, Hewitt Associates, Lloyds TSB Group, Lanier Worldwide, DCI Marketing, Inc., Connors Communications, Booz Allen Hamilton, and Fulbright & Jaworski LLP.