Real-time Customer Relationship Management

Author: Greenberg
Publisher:
Publish Date: 2002-03-01
Features: Today's customer needs are ever-changing, and how can businesses respond to various transaction behaviors instantly? With just a click of the mouse, customers can choose new companies. In this situation, how can customers be retained? CRM is the best solution. This book introduces the strategy, technology, and implementation of CRM, as well as the top CRM vendors and their products. It particularly covers how to leverage web-based technologies to achieve real-time CRM and how to select the right tools for business activities. By reading this book, your business can enter the CRM world, and the technology and concepts of CRM will bring you great benefits!