Management: Principles and Applications

Author: Chen Zhijun
Publisher:
Publish Date: 2004-06-01
Features: Core teaching materials for management and economics courses in universities in the 21st century. This book primarily introduces the fundamental principles of management and their applications, including basic management knowledge, the formation and evolution of management theories, the functions of management such as decision-making, planning, organizing, leadership, control, and innovation, as well as the specific application of management knowledge, such as enterprise human resource management, corporate financial management, enterprise production and operation management, and enterprise information management. To help students consolidate their knowledge, each chapter is accompanied by review and practice exercises, including review questions, discussion questions, and self-assessment questions, with reference answers to the self-assessment questions provided at the end of the book.