Transformation—Future of Business (Zhong Management New Works Translation Series)

Author: (USA) Wind, J. Y. and Main, J. (Auth.), Lin Xunzi, Zhu Lei (Translator)
Publisher:
Publish Date: 1999-05-01
Features: Based on eight years of in-depth research by the SEI Advanced Management Research Center at the Wharton School, this book outlines the comprehensive competency framework essential for companies to succeed in the 21st century. Focusing on how these ideas can be applied in practice, the authors explain how companies can become agile, effective, and thriving. Each chapter connects these ideas to companies that have already applied new thinking to action, sharing their experiences of failure and success, as well as the lessons learned. Customers, employees, and society itself have placed new demands on businesses, driving them to transform. Now, Jerry Yamane Wind and Jeremy Main bring us their co-authored book Transformation—The Future of Business, proposing the qualities necessary for any company to survive and thrive in the 21st century. The new type of company is a living one, with a fast learning speed, global thinking and action, and all its activities connected to an electronic network. It provides customers with the products they need, creates value for all stakeholders, and encourages employees to make decisions. Based on eight years of in-depth research by the SEI Advanced Management Research Center at the Wharton School, this book outlines the comprehensive competency framework essential for companies to succeed in the 21st century. Focusing on how these ideas can be applied in practice, the authors explain how companies can become agile, effective, and thriving. The companies studied in this book include: American Express, AXA Consulting.