Market Economy and Modern Enterprise Management

Author: Zheng Guo
Publisher:
Publish Date: 2003-01-01
Features: This book is written based on the newly promulgated "Guiding Scheme for Planning Textbooks in Secondary Vocational Education" by the Ministry of Education. The entire book emphasizes practicality and relevance, introducing relevant content related to the market economy and modern enterprise management. The specific contents include: an overview of the market economy and modern enterprise management, marketing management, production management (including material management and human resource management), technology development management, total quality management, and financial management, etc.
This book serves as a public basic course for all majors in secondary vocational schools, suitable for students in secondary vocational schools, secondary technical schools, and vocational-technical schools. At the same time, it is also an appropriate reference book for personnel engaged in relevant vocational training.