The Path of Asian Brands – How Asian Companies Create, Develop, and Manage Brands for Global Markets (China-Europe Management New Works Translation Series): How Asian Companies Create, Develop, and Manage Brands for Global Markets

Author: Paul Dambadal
Publisher:
Publish Date: 2001-01-01
Features: Paul Dambadal, a renowned expert in brand building, shares the fundamental principles of brand building with readers and explains how to apply them to the brand building of Asian enterprises, using targeted examples for illustration. This book helps Asian enterprises establish their own regional and even international brands.