Market Leader - Strategic Market Planning for Technology-Intensive Enterprises (New Series of Translated Management Books from China-Europe)

Author: Adrian Rains
Publisher:
Publish Date: 2001-01-01
Features: The "market chain" and "market network" mentioned in the book "Market Leader" are concepts that all levels of management in high-tech companies want to understand. They are the foundation of the company's process and will replace strategic planning with strategic thinking.