Information Master - The Secret of Customer Relationship Management (CEMBA Management New Works Translation Series): The Secret of Customer Relationship Management

Author: McCain
Publisher:
Publish Date: 2001-01-01
Features: This book discusses how enterprises should transform into information master companies at the dawn of the 21st century to compete in the future and achieve success. It deeply analyzes the concept, connotation, and ways to acquire the information capabilities of enterprises, and compares the traditional information functions of enterprises with those of information master companies. This book provides valuable references for the development of customer information capabilities in enterprises.