UMTS service

Author: Airenan
Publisher:
Publish Date: 2004-04-01
Features: The UMTS (Universal Mobile Telecommunications System) or 3G (Third Generation Mobile Network) environment is the fundamental convergence of fixed and mobile, voice and data, content and delivery. As a result, it has produced the largest and most complex communication system ever designed in human history. The industry is expected to generate over $1 trillion in revenue within 10 years. If you want to accept the challenge, then this is the industry you should pursue.
UMTS Services introduces the near future, where UMTS will enable people to use mobile phones and other devices in new ways for communication, entertainment, enjoying personalized services, features, and fun. Accurately predicting the future is difficult, so a wide range of strategic and comprehensive service concepts have emerged. This book focuses on over 200 potential applications and provides detailed introductions to more than 170 of them. It delves into these ideas, offering valuable insights on how to create exciting and feasible services for a brand-new world. UMTS Services is written for non-technical audiences and has a strong commercial focus, making it a must-read for anyone looking to enter the UMTS environment, understand UMTS, or profit from it.
"Customer needs will be the sole driving force behind 3G. This book provides a framework for introducing UMTS, but more importantly, it offers meaningful insights into the future requirements and performance of UMTS."
The intent of UMTS Services is to address many of the current challenges in UMTS services while introducing new ideas and concepts that enable operators to create an attractive UMTS service strategy.
■ What is the focus of service creation in UMTS to achieve rapid profitability?
■ What are the key market segments that UMTS services should meet?
■ What is the role of network operators, service providers, application developers, system integrators, and other partners?
■ How can more value be added to digital services to make them killer applications in the target market?
■ What are the distinguishing factors that separate leading services from the UMTS service package?
■ What are the differences between the new mobile internet and the existing fixed internet? Why will users, content, and revenue migrate to the mobile internet?
■ The 5M for creating satisfying and profitable UMTS services.