Marketing and Public Relations

Author: Fan Yunfeng
Publisher:
Publish Date: 2004-05-01
Features: Today, as the role of advertising in market competition weakens, marketing and public relations are gaining strong attention from businesses. Whether for new products or existing ones, marketing and public relations have a unique effect in establishing awareness and brand knowledge. They are not only the mysterious arsenal in commercial warfare but also the effective tools for any organization or individual to handle matters. It is necessary for each of us to enrich our marketing and public relations arsenal and refine our marketing and public relations tools. Thus, we can bring beyond expectations joy and pleasure to everyone we interact with. This book will help you navigate marketing and public relations activities with ease to achieve the overall strategic goals of your organization.