The Path of Sony -- The Business Secrets of the Most Innovative Electronics Giant

Author: ShuShinLuh
Publisher:
Publish Date: 2004-03-01
Features: How did Sony seize the opportunity to create groundbreaking products? How did the company grow by entering overseas markets? As humanity is about to enter the broadband network era in the 21st century, how will Sony move beyond the glory of the analog era and embrace this new era? This book provides answers to all these questions. It also details the philosophy held by Sony's founder and the corporate culture he nurtured. The book cites many famous cases from Sony's development process, both successful and unsuccessful, which offer valuable lessons for managers of Chinese companies. This book is suitable for business managers, corporate planners, management students, and others.
Sony is everywhere. Look around, and you might have a Trinitron TV, a VAIO computer, a PlayStation game console, or a Walkman. You might also have popular movie DVDs like Men in Black and Stuart Little. You might have CDs by Billie Holiday or Mase. For over half a century, Sony's contributions to the development of electronics are undeniable, bringing products like the world's first transistor radio, portable stereos, and home television game consoles with 3D effects. This book tells us about Sony's past and present, and also about the vision and drive of its founders, Akio Morita and Masaru Ibuka. It not only recounts historical events but also serves as a case study for entrepreneurs, who can learn how to combine perseverance, passion, innovation, and a forward-looking perspective to transform a small, seemingly insignificant company into a global giant with over $50 billion in revenue and nearly 170,000 employees.
Technology is advancing rapidly, and the broadband era has arrived. If Sony were to rest on its laurels from the analog era without striving for progress, it would struggle to survive. Even as Sony has broken beyond the limits of traditional business, transforming from a consumer electronics company into a global broadband entertainment giant, it will continue to maintain one characteristic: thinking outside the box to capture the imagination of global consumers. It will continue to create high-quality products and services to delight consumers, making them exclaim, "Ah, that's Sony!"