Marginal Revolution and Neoclassical Economics

Author: Yang Luming
Publisher:
Publish Date: 2004-02-01
Features: This book is partially focused on the basic knowledge of e-commerce, aiming to introduce readers to the fundamental concepts of e-commerce and lay a foundation for further study. The second part analyzes tourism e-commerce from a macro and industrial perspective. The book is equipped with a wealth of data, illustrations, and tables, and provides e-commerce system planning for various levels, including tourist destinations, hotels, travel agencies, and operators of tourist attractions. It serves as a textbook for tourism e-commerce in colleges and universities, as well as for tourism management programs. Chapters 1–4 cover the basics of e-commerce, designed to help tourism students who are not very familiar with e-commerce concepts quickly understand its fundamental ideas, infrastructure, and related issues such as electronic payments and network security. Chapters 5–8 are based on the characteristics of the tourism industry, analyzing the foundation of tourism e-commerce development and systematically introducing the application landscape of e-commerce in the global tourism industry, the concepts and essence of tourism e-commerce, as well as the structure, functions, related processes, and supporting environment of the tourism e-commerce system. Additionally, it explores the industrial impacts of tourism e-commerce development, including driving changes in the tourism market structure and promoting innovation and transformation in the tourism industry. Chapters 9–11 focus on the corporate applications of tourism e-commerce, not only discussing the strategic significance of informatization for tourism enterprises from a theoretical perspective but also introducing the informatization strategies of tourism enterprises and representative e-commerce application cases of domestic and international tourism enterprises.
Target Audience: Faculty and students of tourism programs and tourism management in colleges and universities, as well as personnel from tourism authorities at all levels, tourism enterprises, and those engaged in tourism research, planning, and management.