Company Advertising Planning and Advertising Strategy

Author: Miao Yu
Publisher:
Publish Date: 2001-03-01
Features: This book is one of the "Company Practical Series - Advertising War" series. It provides a full-process analysis of actual operations with over one hundred classic cases, step-by-step introducing company advertising planning and advertising strategies. The book has a clear structure, vivid content, rich cases, and simple explanations, making it scientific and practical, providing enterprises with a comprehensive and detailed reference.