Company Advertising Practice Up and Down

Author: Miao Yu
:
: 2001-03-01
: This book is one of the "Company Practical Series - Advertising War" series. It analyzes the entire process of company advertising operations through more than 100 classic cases, introducing the advertising process step by step. The book has a clear structure, vivid content, rich cases, and easy-to-understand explanations. It is scientific and practical, providing a comprehensive and detailed reference for enterprises.