Modern Tourism E-commerce Tutorial

Author: Yang Luming
Publisher:
Publish Date: 2004-02-01
Features: This book is a tourism e-commerce textbook for tourism majors and tourism management majors in colleges and universities. Target Audience: Faculty and students of tourism majors and tourism management majors in colleges and universities, personnel from tourism administrative departments at all levels, tourism enterprises, and those engaged in tourism research, planning, and management. Chapters 1–4 of this book cover the basics of e-commerce, aiming to help tourism majors who are not very familiar with e-commerce knowledge to quickly understand the basic concepts, infrastructure, and closely related issues of e-commerce such as electronic payment and network security. Chapters 5–8 are based on the characteristics of the tourism industry, analyzing the foundation of the development of tourism e-commerce, systematically introducing the application landscape of e-commerce in the global tourism industry today, the concepts and connotations of tourism e-commerce, as well as the structure, functions, related processes, and supporting environment of the tourism e-commerce system. Additionally, it explores the industrial impact of the development of tourism e-commerce, including driving changes in the tourism market structure and promoting tourism industry transformation and innovation. Chapters 9–11 focus on the corporate application of tourism e-commerce. Not only do they discuss the strategic significance of informatization for tourism enterprises from a theoretical perspective, but they also introduce the informatization strategies of tourism enterprises and representative e-commerce application cases of domestic and international tourism enterprises.