Strategic Management of Technology and Innovation (3rd Edition)

Author: (USA) Bergman
Publisher:
Publish Date: 2004-01-01
Features: Strategic management of technology and innovation has been one of the most active fields in management studies in recent years. This book is a comprehensive and well-structured masterpiece on the strategic management of technology and innovation, rich in cases and reading materials. It thoroughly elaborates on all aspects of technology and innovation management, integrating the thoughts and insights of global top experts, as well as the innovative practices of the world's best innovative companies. The book is authored by three professors who have long been engaged in teaching, training, consulting, and research. They have developed a strong strategic framework for technology and innovation and carefully selected classic reading materials and cases that align with this framework. This book is suitable for undergraduate, master's, and doctoral students in management-related fields, MBA and EMBA students, managers at various levels engaged in management practice, as well as researchers involved in innovation studies.