Standing at the Starting Line of Global Competition: Winning Marketing Strategies in the WTO Era

Author: Zhang Guangzhong
Publisher:
Publish Date: 2002-04-01
Features: "Marketing" and "Win-Selling" are not just differences in words, but entirely distinct concepts and market outcomes. Marketing aims to "win," which is the pursuit of entrepreneurs, the hope of decision-makers, and the expectation of consumers. For a company to "win" is the inevitable requirement of economic activities, the fundamental guarantee of employee interests, and the trust society places in it. For a nation to "win" is the basic prerequisite for the survival and development of a nation, the guarantee of social progress, and the common aspiration of taxpayers. In the WTO era, people have felt a particularly beautiful outcome: "win-win" or "win-win cooperation"! "Win-Selling" should become the fundamental guiding ideology for the survival and development of Chinese enterprises under WTO conditions. What lies before the readers is a book about "winning"—a book about "Win-Selling Strategies." A book that introduces both classic marketing theories and the "Win-Selling" rules of the WTO era; a book that reveals the secrets of how winners "win" and also teaches how to master the skills of winning and become a winner.