Travel Service Psychology

Author: Chu Mingde
Publisher:
Publish Date: 1999-08-01
Features: A Series of Books on the Operation and Management of Tourism Enterprises. This book applies psychological theories to analyze psychological issues in the management and service processes of tourism enterprises. It is divided into three parts: Part 1: Basic Theories of Tourism Psychology, Part 2: Psychology of Tourism Operations and Services, and Part 3: Psychology of Tourism Enterprise Management, respectively introducing the psychology and behavioral patterns of tourists, tourism professionals, and tourism enterprise managers. It can serve as a textbook for tourism majors in universities and colleges, as well as training and self-study materials for tourism workers to learn psychology for guiding their work.