Zoom in closer to see P&G

Author: Xiao Fufeng
Publisher:
Publish Date: 2003-12-01
Features: If you have an interest in marketing, you are likely familiar with PG, at least with its many well-known brands. In numerous marketing books, PG is frequently cited as a case study. For marketing researchers, PG is a highly representative example of marketing excellence. Marketing strategy, brand management, corporate culture, team collaboration, talent development, and product development. "This time, PG is taking the initiative to present its business philosophy in its entirety, meticulously analyzing the secrets behind its success that has stood the test of over 160 years." "Now, you can get closer to this company that has created countless successful brands and discover the secrets of PG's success! Almost all marketing management experts regard PG as a model, and both academia and the business world have never ceased their observation and research on PG. For the first time, PG is proactively presenting its business philosophy in its entirety, meticulously dissecting the reasons behind its enduring success over 160 years. We hope this book can achieve the purpose of sharing experiences and knowledge with everyone."