Marketing Planning: 5th Edition (5th Edition)

Author: Malcolm McDonald
Publisher:
Publish Date: 2004-01-01
Features: Since its first publication in 1984, "Marketing Planning" has provided tremendous help and encouragement to thousands of managers who bear marketing responsibilities. Presented to you is the fifth edition, which was published after a complete revision of the fourth edition, incorporating the latest research findings and new ideas in the field of marketing.