Author: Catherine Cartlin
Publisher:
Publish Date: 2004-01-01
Features: What are the reasons behind the success or failure of a business? How can a company grow rapidly? This book combines the experiences of numerous successful entrepreneurs and CEOs to offer insightful perspectives on business growth, presenting a relatively complete theory of corporate growth and providing an excellent textbook for aspiring entrepreneurs. The content is concise, lively, and easy to understand. It can serve as both a guide for practitioners and a vivid case study for business school students. The book divides corporate growth into three distinct stages—initial growth, rapid growth, and sustained growth. The author elaborates in detail on the characteristics of business growth at each stage and the corresponding leadership approaches entrepreneurs should adopt. Readers can gain valuable insights and practical guidance from this.
In a market economy, there are countless businesses of all sizes. As the main participants in market competition, almost all businesses aspire to grow and expand, hoping to remain invincible in the competition. However, most businesses are like fleeting smoke—coming and going swiftly, vanishing in a very short time due to the relentless competition. Some businesses may experience a period of brilliance, but it is often short-lived, and they decline quickly. Among all these businesses, only a few can maintain a long history. What are the reasons behind the success or failure of a business? How can a company grow rapidly? This book combines the experiences of numerous successful entrepreneurs and CEOs to offer insightful perspectives on business growth, presenting a relatively complete theory of corporate growth and providing an excellent textbook for aspiring entrepreneurs. The content is concise, lively, and easy to understand. It can serve as both a guide for practitioners and a vivid case study for business school students. The book divides corporate growth into three distinct stages—initial growth, rapid growth, and sustained growth. The author elaborates in detail on the characteristics of business growth at each stage and the corresponding leadership approaches entrepreneurs should adopt. Readers can gain valuable insights and practical guidance from this.
Growth rate leading
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