Business transformation of real estate enterprises in the network economy

Author: Wang Peng
Publisher:
Publish Date: 2003-11-01
Features: This is a doctoral dissertation that contains profound insights, focusing on the theme of "How Real Estate Enterprises Can Achieve Operational Success Through Transformation in the Network Economy." The book proposes the operational mission, strategic resources, and core competencies of real estate enterprises in the network economy, as well as a model for the reengineering of core business processes and an implementation plan for the networking of real estate enterprises. It offers strong guidance for the operational practices of real estate enterprises. The author believes that the network economy is reshaping social and economic life in many aspects, including fundamental economic laws, supply-demand coupling mechanisms, industrial operation patterns, and corporate business models. It not only profoundly affects the survival and development of traditional enterprises but also provides new opportunities for their operational evolution. Integrating real estate enterprises with the network economy is not as simple as just building a website; it requires a comprehensive plan that from "market environment changes — corporate strategic adjustments — construction of networking functions — corporate process reengineering — corporate organizational transformation" and systematically implementing it.