China Real Estate Business Strategies

Author: Li Wenzhong
Publisher:
Publish Date: 2003-01-01
Features: This collection includes 101 interviews, most of which were originally published in the "Strategy" section of the China Real Estate News. They have all generated significant responses. In the early 1990s, China's real estate industry was just beginning to take off, with everything starting from scratch. The call of reform and opening-up swept across the country, awakening China's real estate industry and bringing it onto the stage of the socialist market economy. Diverse development models provided us with many valuable insights, while advanced management concepts and the 36 stratagems were reflected in the successful beginnings and marketing efforts of various cities. The beneficial explorations of every successful real estate developer recorded their hardships and wisdom in entrepreneurship. Whether success or setbacks, they all represent a precious social wealth accumulated over the past decade in China's real estate industry, an invaluable spiritual treasure.