Marketing training game

Author: Graham Robert-Phelps
Publisher:
Publish Date: 2004-01-01
Features: This book compiles over 80 types of marketing skills training games, which are practical methods summarized from the long-term practical experience of several enterprises and organizations. Tens of thousands of salespeople have benefited from these games and ultimately become outstanding marketing experts. The games in this book mainly have the following features for sales managers and salespeople: they can inspire the confidence of salespeople and pave the way for their practical application; the game methods are flexible and adaptable to various salespeople and their styles; they focus on reinforcing learning content by conducting multiple exercises on the same learning point to consolidate trainees' skills; they encourage trainees to progress from their current level through training rather than empty talk.