Marketing Concept and Customer Research

Author: Fu Zhiming
Publisher:
Publish Date: 2004-01-01
Features: This book is one of the "Learn Management Through Cases" series. This series is a vivid and innovative micro-case library. With its short length, engaging content, and clear purpose, it is highly suitable for busy, time-constrained management practitioners with high practical application requirements. It can be used for self-study or for organizing team learning, offering great value. Additionally, when selecting cases, this book focuses on choosing stories with high applicability and replicability. This way, readers not only learn from the content but also gain new insights, enabling them to quickly improve their own management strategies.