Fun Advertising Design Expo

Author: Baiyun Studio
Publisher:
Publish Date: 2003-12-01
Features: Picasso once said, "Art is a lie that tells the truth." Advertising is no different. In a TV commercial, a famous international actress, after her bath, reveals her fair, smooth, and delicate skin. The luxurious setting, captivating visuals, melodious music, beautiful star, outstanding performance, and charming figure all deeply attract the audience. The voice-over confidently tells you that only by using the XX brand product can you achieve such beautiful skin. Then, the actress, with a sincere expression, smilingly says, "I only use XX!" When an outstanding creative idea deeply ingrains a high-quality product in people's minds, the so-called "lie" becomes the truth. Unconventional creative thinking, unrestrainedly pushing absurdity and humor right into people's sight, leaves them stunned and bewildered. In the midst of this, they smile with understanding, and the advertisement succeeds. This is the "exaggeration" of advertising, and the advertising of "exaggeration."