Customer Management Copy

Author: Su Chunli
Publisher:
Publish Date: 2003-09-01
Features: A market economy is a rule-of-law economy. In such an economic environment, the role of management documents is self-evident. A single document can determine the success or failure of a business, and this is not alarmist. At the same time, the increasingly also requires document writers to have a legal foundation. Contracts, agreements, and other documents related to business dealings with clients must be based on the law to the greatest extent possible to protect the interests of the enterprise. 《Customer Management Documents》 is one of the series 《Customer Management Operational Practices》, mainly including six aspects of content: customer research documents, customer supply and demand documents, customer business interaction documents, customer business contract documents, customer negotiation documents, and customer conflict resolution documents. These six aspects of content are always integrated into the three major management areas of customer information, customer relationships, and customer service, serving as tools for customer managers. This book is primarily example-based but also includes theoretical explanations, allowing readers to use and learn on the spot. It also enables readers to quickly grasp the key points and writing techniques of various documents, thereby becoming proficient in writing such documents and improving management efficiency.