Hotel Convention Product Development and Management

Author: Li Juxia
Publisher:
Publish Date: 2003-08-01
Features: This book is divided into ten chapters, including market analysis of hotel MICE (Meetings, Incentives, Conferences, Exhibitions), the basic conditions for hotels to engage in MICE services, advertising and promotion of hotel MICE products, sales of hotel MICE products, preparatory work for conferences, preparatory work for exhibitions, service and management during MICE events, catering services for MICE events, reception services for special personnel, and post-MICE services and summaries.