Olympic Marketing 100

Author: Feng Chunshui
Publisher:
Publish Date: 2003-01-01
Features: In the first part of this book, it primarily introduces Olympic marketing by non-profit organizations such as the International Olympic Committee. Through this section, enterprises can understand the rules and background of the Olympic organization's market development. Beyond theory, this book emphasizes practicality. In the second part, it mainly introduces successful cases of corporate Olympic marketing. Among these enterprises, there are both well-funded "main forces" like Coca-Cola, as well as "guerrillas" with limited resources looking for quick gains. Readers can refer to these cases based on the different situations of their own enterprises. The entire book is divided into 100 small sections, striving for brevity. Marketing has no fixed formula. After enjoying this carefully prepared "fast meal," if you find it beneficial and gain comprehensive understanding, then we have achieved a win-win situation. The book is divided into two parts: the first part primarily introduces Olympic marketing by non-profit organizations such as the International Olympic Committee, while the second part primarily introduces successful cases of Olympic marketing by domestic and foreign enterprises.