Management (7th Edition) (7th Edition)

Author: Robin
Publisher:
Publish Date: 2004-01-01
Features: In the field of Chinese academic and business management, Dr. Robin's Management (4th Edition) is undoubtedly the most popular and widely adopted textbook, and has remained a bestseller for several years. However, management is a dynamic discipline, and textbooks on management must also continuously adapt to significant environmental changes. The 7th edition of this book, while successfully maintaining the framework, content, and characteristics of the four fundamental functions of management, has added numerous new topics and features related to the real world, such as e-commerce in the context of economic globalization and information, workplace spirituality, stakeholder relationship management, virtual teams, team building, high-performance organizations, value chain management, and work-life balance, to better reflect the latest developments in practice and research in the field of management and embody the exciting management of the 21st century. This book is an internationally recognized excellent textbook on management, selected by over 800 universities and colleges in the United States, and is widely welcomed in many countries and regions around the world. The entire book is structured around the management process, elaborating on all aspects of management in detail according to the four basic management functions: planning, organizing, leading, and controlling. It draws on the strengths of various fields, compiling all the important and new research findings in the field of management since the 1990s. Especially the discussion on the social responsibility and ethics of management, strategic management and entrepreneurship, the design of organizations and jobs, the foundations of organizational behavior, leadership theory and communication, as well as interpersonal skills, is rich in material, thorough in analysis, and insightful and profound. Moreover, the author skillfully designs various management dilemma topic boxes, introduces multiple learning methods such as self-assessment and quick response exercises, and includes a large number of excellent cases. This makes the book suitable not only for teaching and training but also for self-study by various types of management personnel.