Generation 4 Store Operation

Author: Chen Yong
Publisher:
Publish Date: 2004-01-01
Features: This book provides solutions to the challenges currently faced by enterprises through in-depth yet accessible analysis. Every business needs to transform its products into goods and deliver them to consumers through various forms of stores to generate profits. This is an era where stores reign supreme. The book addresses this issue by proposing feasible analyses on how goods can be transformed into media, how stores can be transformed into stages, and how customers can become part-time sales staff for the store, among other topics. In the warring period of store operations, this book offers a way of thinking on how to become a hegemon in this war.