Company Spirit

Author: Kunde
Publisher:
Publish Date: 2002-01-01
Features: This book aims to break the creatively stagnant traditional mindset prevalent in many companies today. These companies work hard, employ highly qualified staff, and produce high-quality products, but their operational methods remind me of a football match. The ball is kicked back and forth merely to maintain the game's progress, like two teams ending the match with a 0:0 draw, with no changes in speed, no passion, and even no confidence in winning. Another constructive purpose of this book is to provide more dynamic and motivating methods for companies striving forward. This book is not a summary of research findings but an elaboration on attitudes and concepts—it is about the ideas that fundamentally determine a company's strengths and weaknesses, and about the principles that dictate how a company must act and organize itself. Through ample case studies of renowned multinational companies, this book illustrates corporate spirit, making its theoretical content more vivid and easier to grasp.