Company Spirit: The Four Corporate Cultures That Determine Success or Failure: The Four Corporate Cultures That Determine Success or Failure

Author: Rob Goffee
Publisher:
Publish Date: 2003-01-01
Features: In this book, Goffee and Jones successfully accomplish what many have tried and failed to do multiple times: they define corporate culture and make the intangible clear. Through this approach, they provide a prominent and highly practical guide for senior executives who understand the soul of the company and its products, which are crucial to its success. This book discusses the fundamental paradox of corporate organizations—corporate culture—and originates from the famous article "Where Does Modern Business Cohesion Really Lie?" published by the authors in the Harvard Business Review. The authors spent 20 years trying to understand social relationships within various organizations and what factors truly bring social groups together. They ultimately summarized these questions to provide management professionals with learning and reference material. In the book, the authors categorize all company organizations into four basic cultural types—network, profit, fragmented, and shared—and analyze the advantages and disadvantages of each.