A Brief History of Advertising in China and the World

Author: Huang Yong
Publisher:
Publish Date: 2003-11-01
Features: Advertising is an endless pearl net, with each pearl reflecting dazzling light. Advertising is a long and flowing river, with every wave singing the songs of time. Advertising is a vast and boundless ocean, with every wavelet shining with wonder and brilliance. This book combines theory and practice closely, both rooted in theoretical discussions of college-level professional education and enriched with case analyses and experience summaries from industry practices. It is systematic and comprehensive, covering the main courses of advertising education and all aspects of advertising practice. The book is highly practical, primarily positioned as a textbook with a focus on academic discussions and practical experience summaries. It can serve as a professional course textbook for advertising and related disciplines, a practical training manual for advertising companies and related organizations, and a reference for advertising management and project execution.