Leadership Principles

Author: Philip B. Crosby
Publisher:
Publish Date: 2003-03-01
Features: What needs to be particularly emphasized in this book—especially given the prevalence of reward systems in modern organizations—is Phil’s discussion of the role of leaders in motivating others. For years, we have tried to motivate people simply through bribery and intimidation. It is time for change, as time has taught us the value of "intrinsic" motivation—the kind that comes from doing work we are interested in, just like rewards. Leaders must create types of organizations and types of work that tap into people’s inner sources of motivation. Compliance alone will jeopardize the foundation of future development. By its very nature, leadership touches the heart. It is almost always based on an emotional connection rather than rationality. This book describes how such a connection is formed—it can only arise when leaders focus on their goals and are committed to their beliefs. True leaders understand that their success does not depend on their titles but on the choices they make and the values they hold. Phil Crosby aims to help us make these wise choices.