Take a closer look at P&G

Author: Xiao Fufeng
Publisher:
Publish Date: 2003-12-01
Features: "Now, you can get closer to this company that has created countless successful brands and discover the secrets of PG's success! Marketing strategies, brand management, corporate culture, team collaboration, talent development, product development—in almost every aspect of marketing management, experts regard PG as a model. Academia and the business world have never stopped observing and researching PG. For the first time, PG is proactively presenting its business philosophy in its entirety, meticulously analyzing the reasons behind its 160-year success. We hope this book can achieve the purpose of sharing experiences and knowledge with everyone."