Regional Manager Practical Handbook

Author: Huang Kun
Publisher:
Publish Date: 2004-01-01
Features: Regional Director, Branch Manager, Regional Sales Supervisor, Office Director. Although the titles may vary across different companies, they all fall under the category of "Regional Manager." In a marketer's career, the Regional Manager often serves as a turning point—perform well, and you may be promoted to senior management and decision-making roles; perform poorly, and you might face being completely phased out of your marketing career. In a marketer's career, the Regional Manager often serves as a turning point—perform well, and your promotion target is the Marketing Director or the General Manager in charge of marketing (entering senior management and decision-making roles); perform poorly, and you might be relegated back to being a sales representative or a grassroots supervisor, or even ultimately be phased out.