Modern marketers often use dictionaries

Author: Wang Xiandong
Publisher:
Publish Date: 2004-01-01
Features: This book provides systematic, clear, and accurate introductions and explanations of numerous important concepts in the field of marketing. It is more practically meaningful than reading a run-of-the-mill marketing textbook. For the general public, marketing is a way of thinking and a set of operational methods, so this book will indeed benefit many people! In terms of systematicity and depth, it is worthy of being a classic reference for both colleges and professional marketing companies. Moreover, due to its vivid writing style and fresh case studies, it enables marketing professionals and market managers to quickly achieve a professional level of knowledge in marketing in a shorter time. This dictionary includes more than 600 Chinese-English entries commonly used and newly emerging in the field of marketing, along with detailed Chinese explanations and corresponding 100+ illustrative cases, reflecting the concepts, theories, and methods currently being used and newly appearing in the marketing practice field. It serves as an excellent tool for those aspiring to enter the marketing industry to quickly get started. This dictionary is suitable for corporate marketing personnel, including those responsible for market promotion, sales management, advertising, market research, and brand management, as well as professionals working in advertising agencies, market research companies, and brand management companies. It is also ideal for students majoring in marketing, advertising, and related fields in colleges and universities.