Conceptual Marketing: The Ultimate Handbook

Author: Wang Junfeng et al.
Publisher:
Publish Date: 2002-08-01
Features: This book explores the background of the emergence of conceptual marketing, systematically elaborates on the operational methods and steps of conceptual marketing based on a large number of conceptual marketing cases, and provides readers with a specific operational plan by combining the conceptual marketing case of Shandong's "Calcium-Added Jinluo Wang" sausage.