Conciseness = Efficiency: The Most Concise Enterprise Marketing (Service) Management

Author: Zhao Yanping Compiler
Publisher:
Publish Date: 2003-08-01
Features: This book comprehensively and systematically elaborates on the simplified approaches to achieving corporate marketing management. The book is divided into eight chapters, discussing topics such as the simplification of corporate marketing management, corporate marketing organization: the foundation of marketing simplification, market analysis and positioning: laying the groundwork for simplification, and market-oriented product development and management, among others.